One of the biggest names in hairdressing, Schwarzkopf Essential Looks, filed yesterday in Santiago four trends that will be this fall-winter haircuts, and will be available from today in all its salons.
The presentation was held at the Hotel Monumento San Francisco in true Hollywood style, with five big screens and 22 professional models, which were left to fix her hair before a live audience of professionals only, and around Santiago. The day (halfway between a training seminar and a runway show) ended with a spectacular parade, which joined hairstyles, makeup, accessories and apparel. And, as Oscar says Martin, head of the Technical Centre in Barcelona Schwarzkopf and Essential Looks campaign, “not only present colors and haircuts, but provide an overview of what is fashionable.”
And what we had yesterday were four trends that emerge from the selection of what the creative team of Schwarzkopf has been in the top four bridges in the world (London, Paris, New York and Milan). Yesterday’s demonstration was carried out by addition of the expert hands of hairdressers Cats (of Japanese origin, settled in Bilbao), Jose (also from Bilbao), Cristian, Valencia, and Sergio, Barcelona.
The first proposal showed yesterday was the so-called Road Warriors, which is identified with a strong woman, confident and dressed in furs. As for the hair, this look is very structured, strong, and the colors are looking to impress with an extra glossy black or dark blond highlights. ”
The second style is in fashion this fall is radically different. It is called Elegant Simplicity, and is complemented by elegant clothes, strong shoulder, “strongly cocktail,” says Oscar Martin. For this model, the hair has to be just as feminine and traditional forms, but this year much more care finishes. The favorite colors are red and rich chestnut brown.
Another variety is the tendency Love Story. “It’s the style of Charlie’s Angels,” describes Martin. And it is a very seventies look. Hair “remains free, with curls, waves and flicks that bring glamor sloppy”, and the colors are very light blond, and brown copper.
Finally, the Minimal Modernist, you saw women with straight lines and no ornamentation. The hair is smooth, close to the head, straight and shiny finish. Hair colors are also the most pure, like snow white or jet black.
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